Derek Jeter might wear a 2 on his New York Yankees' jersey, but, right now, he's No. 1 with a group of devoted female fans -- Avon ladies.
Jeter is the inspiration, spokesman and model for Derek Jeter Driven, the newest men's fragrance from Avon Products Inc.
The cologne won't be available until the end of November, but Avon reports advance sales are strong.
Jeter said he was as surprised as anyone that a beauty company came to him with a partnership deal. "It was something I never thought about, something that never crossed my mind."
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