20 October 2008


The Yankees are teaming with the NFL's Dallas Cowboys, forming a company that will handle concessions and merchandise sales at their new stadiums.

Legends Hospitality Management LLC will offer fans high-quality food, shorter lines and snazzier retailing venues.

“Legends was founded on the principle that enhancing the stadium experience will result in a more satisfied fan base,” said Jerry Jones, the Cowboys’ owner and general manager.

George Steinbrenner, chairman of the Yankees, said the time was right to launch Legends since both his team and the Cowboys are moving into new stadiums next year.

“Beyond that base, we are confident that other facilities and teams will be interested in what Legends can offer,” he said. “I look forward to building a business with Jerry.”

“The old model of stadium concessions is broken,” stated Hal Steinbrenner, Co-Chairman of the New York Yankees. “Fans want and deserve a better experience for their sports entertainment dollar. Working with Legends to leverage the talent and experience resident in the Yankees’ and Cowboys’ organizations will enable us to set a higher bar for sports franchises while delivering greater value to fans.”

Jerry Jones and the Steinbrenners...what a combo!

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