INTERACTIVE? YES!

YES to Offer Interactive Content in July

Anthony Crupi
FEBRUARY 22, 2006 -

The YES Netwok announced it is going interactive starting July, offering fans a well of exclusive stats, scores, games and extra features as part of a partnership with DirecTV.

Subscribers of the digital broadcast satellite service who reside in the network’s footprint--encompassing the metropolitan New York area, as well as sections of Conn., N.J. and Penn.--can boost their viewing experience by accessing the above interactive features, as well as bonus “StarCam” footage that zeros in on a particular Yankee player each inning.

The deal, which goes into effect after this season’s All-Star Break, makes YES the first regional sports network to offer single-screen interactive content.

“Yankees fans are among the most passionate and most knowledgeable fans, and watching the Yankees on YES is often a shared experience,” said YES COO Ray Hopkins. “Through this partnership with DirecTV, we’ll give fans a more customized, personalized telecast, one in which they can interact with fellow fans.”